Canon today strengthens its EF-S series of lenses with the launch of the EF-S 18-55mm f/3.5-5.6 IS and EF-S 55-250mm f/4-5.6 IS. With equivalent focal lengths of 29-88mm and 88-400mm respectively, the lenses are the first in the EF-S series to incorporate a 4-stop Image Stabilizer, dramatically extending low-light performance. Both lenses incorporate specialist optics to achieve exceptional image clarity - the EF-S 18-55mm f/3.5-5.6 IS employing an aspherical lens element with the EF-S 55-250mm f/4-5.6 IS benefiting from an Ultra-Low Dispersion (UD) lens element.
The EF-S 18-55mm f/3.5-5.6 IS is a lightweight general-purpose zoom lens that is ideal for handheld photography in a wide range of lighting conditions. Offering high optical quality, the lens has an 11 element, 9 group construction, including one aspherical element for crisp corner-to-corner detail. The lens maintains a closest focusing distance of just 25cm throughout the zoom range, giving photographs the flexibility to frame up close when needed.
Canons latest optical Image Stabilizer (IS) technology provides up to 4-stop compensation for image blur caused by Camera shake and slow shutter speeds. Photographers normally shooting handheld at 1/250 sec can switch on IS to obtain a similarly steady and blur-free result with a shutter speed of just 1/15 second. The inclusion of automatic panning detection makes it easier for photographers to track wildlife and other moving subjects. To ensure consistently accurate results at all zoom positions, the IS system within each lens has been optimised for that lens specific focal length range. Since the IS system is based within the lens, the results are visible through the viewfinder when framing the image.
Appealing background blur
Both lenses also incorporate a circular aperture. This helps create an even background blur when depth of field is minimised, giving photographers more creative options for portraiture and similar types of photography.
Super Spectra coatings
Both models employ Canons patented Super Spectra coatings to suppress flare and ghosting more prone to occur with digital cameras due to reflection off the image sensor. By increasing light absorption, coatings reduce reflections off lens element surfaces to deliver crisp, undistorted images with natural colour balance.
E-TTL II flash integration
The lenses transmit distance information to the E-TTL II flash system of all current model digital EOS cameras, improving flash exposure metering when used in conjunction with Canons range of EX Speedlite flash units.
In keeping with Canons Kyosei philosophy of living in harmony with the environment, the lens features only lead-free glass.
Canon EOS 550D DSLR Camera Description:
Canon has added another great SLR Camera to their Award Winning Range in the Canon EOS 550D Digital SLR Camera. The Canon EOS 550D is a powerful edition and will be a camera that professional photographers and general consumers will love to own. The Canon EOS 550D Camera has many of the features that you will only find in the larger professional SLR cameras, Canon have managed to squeeze pro features into the smaller body of the EOS 550D making it more consumer friendly.
The canon EOS 550Ds 18 Megapixel APS-C sized CMOS sensor is paired with Canons advanced DIGIC IV image processor that will give the users superb professional image quality, unlimited creativity and full 1920 x 1080p HD movie capability, The EOS 550D sensor and processor combination offers ISO settings of 100-6400 (expandable to 12800) Canons clever in-camera noise reduction technology further improves the EOS 550D's low-light performance. The 550D has a 3 inch Clear View LCD screen with 1040k dot resolution that provides remarkable clarity for both composition with the 550D's Live View Mode and for reviewing your images and videos. Despite being considerably smaller than many of the Professional DSLRs, the Canon EOS 550D offers a continuous shooting rate of 3.7 frames per second and a 9 point auto-focus system, making it capable of grabbing fast-paced action shots that other cameras may struggle to take.
Canon EOS 550D Main Features:
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18 Megapixel APS-C CMOS sensor
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DIGIC 4 processor with ISO 100-6400 (Expansion to 12800)
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Continuous shooting at 3.7fps
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Full HD movie recording with manual control and selectable frame rates
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7.7cm (3.0�) 3:2 Clear View LCD with 1,040k dots
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iFCL metering System with 63-zone Dual-layer Metering Sensor
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Quick Control screen to change shooting settings
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Exposure compensation +/-5 stops.
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Select maximum value for Auto ISO
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External Microphone socket
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Movie crop function
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Eye-Fi connected functions compatibility
Canon EOS 550D Box Contents:
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Canon EOS 550D Body
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Canon LP-E8 Rechargeable battery
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LC-E8E Battery Charger
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USB cable
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AV Cable
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Canon software CD
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Wide Strap EW-EOS100DB III
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Manuals
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EF-S 18-55mm IS Lens
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EF-S 55-250mm IS lens